Wednesday, February 20, 2013


Really psyched to share with all you google readers that I've gone brick & mortar and opened up a retail shop in East Austin! It's called Sound & True, and don't worry, Loretta isn't going anywhere. 

In fact, I'll be selling cut flowers out of the store every Friday afternoon, so you can swing by and choose a few stems from my selection or have my pull you together a cheap bouquet.

The shop is focused on home and garden goods, specifically ones that are well-designed, well-made, and will be a part of your everyday life. 

The shop's gotten some great press thusfar but there's so much more to come including our website (where you will be able to shop online!), and a whole slew of inventory yet to arrive from Japan, Sweden, and more locally made beautiful goods.

Stay tuned, but for now go like us on Facebook or follow us on instagram at @soundandtrue


photos from above, by Dan Gentile for Thrillist, by Tracy Castro for Poppytalk, by yours truly, and by Shino Takeda.